Jul 31 2018

Navigating Your Brand into the Digital Age

31 Jul 2018 02:00PM to 31 Jul 2018 05:00PM

Registration Date


11 Jul 2018 12:45AM to 22 Jul 2018 12:15AM

SMF Member Fee



GS1 Member Fee



Non-Member Fee



Event Details

Event Type


Seminars and Events

Industry Group



Contact Person


Yu Rong Goh


Workshop Overview 

The overall customer experience and the sharing
of that experience are what defines a brand. While traditional agencies focus
on branding as it was, digital agencies understand how to make a brand’s visual
identity work in today’s multi-screen, multi-channel world. Brands need to go
digital first so that their standards are consistent. This means that brand
identity systems should have certain elements baked right into their DNA. That
could help brands evolve to provide the best possible brand experience online
and off.

In this workshop, you will learn the basics of
Branding and receive toolkits on that. Information on how to bring your
company’s brand into this Digital age.


2.00pm       Registration & Networking

2.30pm       Introduction
to SME Centre@SouthWest,

Sharing of Branding Capabilities, Toolkits & Successful Case Studies

3.30pm       Sharing by WSG Advisor

3.45pm       Tea break

4.00pm       Navigating
Your Brand into the Digital Age

By Mr Tarun Mathur, Co-Founder, Elephant™

5.00pm       Q & A / End

To register, click HERE. 

For enquiries, please contact Goh Yu Rong at 6826 3009 or email to yurong.goh@smecentre-smf.sg

Administrative Details


Terms and Conditions

  1. The workshop is subject to change
    and all final decisions are at the sole discretion of the organiser.

  2. The organiser reserves the right,
    in its sole discretion, to limit or deny access to any company or

  3. All registration will be given on
    first-come-first-serve basis.

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