Jun 26 2020

Initiate Internationalization

26 Jun 2020 03:00PM to 26 Jun 2020 04:30PM
Webinar Session

Registration Date


26 May 2020 12:00AM to 26 Jun 2020 03:00PM

SMF Member Fee



GS1 Member Fee



Non-Member Fee



Event Details

Event Type


Seminars and Events

Industry Group



Contact Person


Connie Yong


you an ambitious business that
is based in Singapore and would like to start
internationalizing and expand your business overseas?
 Join us and
learn how to expand your business abroad!


mso-ansi-language:EN-US">ASEAN is projected to be ranked as the 4th
largest economy by 2050. Currently, 67 million households in ASEAN states are
part of the “consuming class”. This number could almost double to 125 million
households by 2025.
helps businesses to increase competition within the domestic market while
introducing new opportunities to foreign market. It also encourages companies to
be more innovative and efficient in the use of resources. However, companies often
do not know which countries they should expand to. SMF invited Ms Judy Tan,
letter-spacing:-.25pt;mso-ansi-language:EN-US">Director and Co-founder of
color:#2A2A2A;letter-spacing:-.25pt;mso-ansi-language:EN-US"> as well as Adjunct Lecturer in Singapore Management University mso-ansi-language:EN-US">to share with you some tips for internationalization,
beginning with South East Asia.


Key Takeaways

Learn the fundamentals of internationalization with
a focus on South East Asia to expand horizons

- Understand the use of
C.A.G.E distance framework to assess the desirability of the market

- Recognize the importance of localization
and culture of overseas businesses

Administrative Details



If you have any queries, do not hesitate to email us at connie.yong@smfederation.org.sg

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