Mar 25 2021

Live Webinar on launch of SS 661: 2020 Specification for clean and green urban farms - Agriculture

25 Mar 2021 03:00PM to 25 Mar 2021 05:30PM
Zoom Webinar

Registration Date


12 Mar 2021 12:00AM to 23 Mar 2021 06:00PM

SMF Member Fee



GS1 Member Fee



Non-Member Fee



Event Details

Event Type


Seminars and Events

Industry Group


Food & Beverages

Contact Person


Sharene Toh



Singapore currently produces less than 10% of vegetables and fish for local consumption. To strengthen domestic food security and contribute to long-term economic growth, we have set a nationwide goal to produce 30% of the country's nutritional needs locally by 2030. In the urban agriculture space, we have seen a increasing number of local urban farms that are adopting advanced technologies and smart farming systems to produce high agricultural produce which are fresh and clean (synthetic pesticide free).

SS 661: 2020 is developed to meet consumers' increasing demand for higher quality and more sustainable food sources.  It aims to support the local farming sector to be more productive, innovative and resource efficient to enhance our nation's food resilience.

This standard strives to help urban farms establish a clean and green urban agriculture production system by optimising operational efficiency to grow food in a clean and sustainable environment. This will enable them to better brand their products and capture new market opportunities.  The standard includes requirements on farming techniques, practices, and key indicators for farms to monitor their resource consumption and waste management, together with a specification for a quality, safe and clean product.

This event is co-organised by Singapore Manufacturing Federation - Standards Development Organisation and Republic Polytechnic.  It is supported by Enterprise Singapore and Singapore Food Agency.


3.00 pm - Welcome Address
Mr Sim Choon Siong, Executive Director, Quality & Excellence Enterprise Singapore

3.10 pm - Keynote Address
Dr Tan Lee Kim, Director-General, Food Administration & Deputy Chief Executive, Singapore Food Agency

3.20 pm - Overview of SS 661

3.30 pm - Meeting the technical requirements of the SS 661

4.00 pm - Sustainable urban agriculture farming: Opportunities & challenges in Singapore & the region

4.10 pm - Top trends in fresh produce in 2021

4.30 pm - Capability and training development in urban agriculture

4.50 pm - Q & A session

5.00 pm - End


What You Will Learn

  • Insights into the agri-food industry sector, and the challenges and opportunities ahead
  • Learn more about SS 661: 2020 and how it can benefit your business
  • Hear from local urban farm, grocery retailer and training institution which share about the implementation process of SS 661: 2020 and the impact of the standard domestically and regionally
The webinar may be of interest to the following:
  • Food and beverage retailers, suppliers and distributors
  • Food manufacturers
  • Urban agri-food production companies/start-ups
  • Agri-tech system providers/integrators
  • Trade associations
  • Conformity assessment bodies
  • Academia
  • Research institutions

Administrative Details

How to Register

Online registration, please click 

Closing date: 23 March 2021


Enterprise Singapore
Name: Mr Quek Jian Feng

Singapore Manufacturing Federation - Standards Development Organisation
Name: Ms Sharene Toh

Attendee registration is free of charge; however
compulsory. Registration is on a first-come, first-serve basis and will be
confirmed upon completion of online registration. Singapore Manufacturing
Federation-Singapore Development Organisation reserves the right to postpone or
cancel the Seminar due to unforeseen circumstances.

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