Jan 29 2024

Develop an Effective Marketing Plan

29 Jan 2024 09:00AM to 30 Jan 2024 06:00PM

Registration Date

:

23 Jan 2024 12:00AM to 26 Jan 2024 06:00PM

SMF Member Fee

:

$600.00

GS1 Member Fee

:

$600.00

Non-Member Fee

:

$600.00

Event Details

Event Type

:

Trainings

Industry Group

:

All

Contact Person

:

Jack Lim

Synopsis

1. Creating A Marketing Strategy

2. Segmentation & Positioning

3. Developing A Marketing Plan

4. What is Marketing Research

5. Marketing Communications Objectives

Objective

 -Assessing your business: where it is now and where you want it to go

-How to develop and use a marketing scorecard to maximize your marketing plan effectiveness
-Developing a product positioning statement and identifying program priorities
-Clarifying the core objectives for each element of the marketing mix (Product, Price, Place and Promotion)
-Discover the most effective ways to calculate marketing plan expenditures and ROI
-Defining the overall direction, total advertising and promotion budgets and revenue expectations
-Identify items to include your marketing plan for it to implement correctly
-Develop important tactical elements in your marketing plan strategy
-Meet and present your marketing plan ideas to executive management and sell your ideas

Administrative Details

 Please click the link to register: https://www.smfccl.sg/programmes/develop-an-effective-marketing-plan-2/

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