Apr 04 2024

Develop an Effective Marketing Plan (Online)

04 Apr 2024 09:00AM to 05 Apr 2024 06:00PM

Registration Date


05 Feb 2024 12:00AM to 03 Apr 2024 06:00PM

SMF Member Fee



GS1 Member Fee



Non-Member Fee



Event Details

Event Type



Industry Group



Contact Person


Jack Lim


1. Creating A Marketing Strategy

2. Segmentation & Positioning
3. Developing A Marketing Plan
4. What is Marketing Research
5. Marketing Communications Objectives


-Assessing your business: where it is now and where you want it to go

-How to develop and use a marketing scorecard to maximize your marketing plan effectiveness
-Developing a product positioning statement and identifying program priorities
-Clarifying the core objectives for each element of the marketing mix (Product, Price, Place and Promotion)
-Discover the most effective ways to calculate marketing plan expenditures and ROI
-Defining the overall direction, total advertising and promotion budgets and revenue expectations
-Identify items to include your marketing plan for it to implement correctly
-Develop important tactical elements in your marketing plan strategy
-Meet and present your marketing plan ideas to executive management and sell your ideas

Administrative Details

Please click the link to register: https://www.smfccl.sg/programmes/develop-an-effective-marketing-plan-2/

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