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1. Creating A Marketing Strategy

2. Segmentation & Positioning

3. Developing A Marketing Plan

4. What is Marketing Research

5. Marketing Communications Objectives

-Assessing your business: where it is now and where you want it to go

-How to develop and use a marketing scorecard to maximize your marketing plan effectiveness

-Developing a product positioning statement and identifying program priorities

-Clarifying the core objectives for each element of the marketing mix (Product, Price, Place and Promotion)

-Discover the most effective ways to calculate marketing plan expenditures and ROI

-Defining the overall direction, total advertising and promotion budgets and revenue expectations

-Identify items to include your marketing plan for it to implement correctly

-Develop important tactical elements in your marketing plan strategy

-Meet and present your marketing plan ideas to executive management and sell your ideas

Develop an Effective Marketing Plan (Online)