Event | Singapore Manufacturing Federation

• Introduction: purpose of the course & expectations

• Warm-up activity: “The Price is Right”

• Pre-course presentation

– Teams discuss the influences, activities and outcomes of pricing actions

• Issues & Challenges with Pricing Products

• Factors Affecting Pricing Decision: Internal vs External

• Pricing Influence Puzzle

• Exercise: Your Pricing Strategy

At the end of the course, the participants will be able to:

-Understanding of the framework that supports a set of pricing strategies

-Identify customer value as the basis for successful pricing and to understand how dynamic customer needs can influence pricing decisions

-Examines the fundamental basics for pricing like the economics of supply and demand and the overall determinants of demand

-Plan and create relevant pricing strategies for the products

Effective Pricing Strategies